PHILOSOPHY & MISSION

About NINJAYA

OUR PHILOSOPHY

Our Philosophy

Kagaribi Kousou

~Lighting the Path of Love and Happiness for All We Encounter~

When life’s path is shrouded in darkness, we aspire to be the “Kagaribi” (bonfire) that gently lights the way.
In those moments when you pause or feel lost on your journey.
We hope our presence brings comfort to your heart and gives you the strength to step forward.

That this light may chain together, creating even more happiness and hope.
This is the very reason KAGARIBI exists.

MISSION

Bringing Emotion, Impact,
and Revolution to Tourism

“Tourism has the power to deeply move people’s hearts.” With this profound realization as our foundation, we shatter the conventions of the industry.

Not merely a means of transportation or a standard guide, but through “emotional experiences” that far exceed expectations, we will continue to demonstrate unprecedented value and possibilities to the tourism industry.

Bringing Emotion, Impact, and Revolution to Tourism
VISION

Pursuing the World’s
Highest Peak of Omotenashi

No matter how much technology advances, “connecting with people’s hearts and moving them” is something only humans can achieve.

Through authentic “Face to Face” relationships, built upon the foundation of Japan’s proud spiritual culture, we aim to be a leading company that cultivates deep emotions and lasting connections with guests from around the globe.

Pursuing the World's Highest Peak of Omotenashi
THE KAGARIBI WAY

The Philosophy Behind the Pinnacle

The ultimate experience is born from an uncompromising spirit.
We are able to engrave profound emotions into our guests’ lives because every single one of us embodies the following core beliefs.

01

Possibility Thinking & Challenge

We discard the preconception of “impossible” and constantly explore ways to exceed our guests’ expectations. Embracing a challenger spirit, we show our true worth in demanding situations to create uncharted emotional experiences.

02

Ultimate Communication

Elevating the precision of our words and reading unspoken desires. To achieve true personalization that transcends manuals, we concentrate all our senses on the once-in-a-lifetime dialogue with every guest.

03

Refined Team Unity

Beyond outstanding individual skills, our entire behind-the-scenes staff works in perfect harmony. By flawlessly fulfilling our roles and responsibilities, we construct a seamless, frictionless space of supreme hospitality.

COMPANY PROFILE

Company Overview

Company Name KAGARIBI Co., Ltd.
Trade Name NINJAYA / Japan International Rickshaw Association
Representative Kosuke Inaba, President and CEO
Location Riverside Bldg. 1-A, 175-1 Uji Myoraku, Uji City, Kyoto 611-0021, Japan
Business Description Sightseeing rickshaw operations, professional tour guide services, event planning and management.
Partner Banks Resona Bank / Kyoto Shinkin Bank / Kyoto Chuo Shinkin Bank / Bank of Kyoto
Affiliated Organizations
  • WAOJE
  • EO (Entrepreneurs’ Organization)
  • Representative, Japan International Rickshaw Association
  • Certified Tour Guide, Tourism Association (Kyoto City, Uji City, Otsu City)
Councilor, Passionate Red Rose Association (First NPO Certified by the Cabinet Office)
Show list of regular lecturers
  • Tomoyasu IshigamiFormer Secretary General, Jodo Shinshu Hongwanji-ha
  • Takashi IwamuraFormer Vice Minister, Ministry of Land, Infrastructure, Transport and Tourism
  • Shunichi UchidaFormer Vice Minister, Cabinet Office / First Commissioner, Consumer Affairs Agency
  • Katsuji EbisawaFormer President, NHK / Chairman of the Board of Councillors, Japan Sumo Association
  • Hiromasa KasanoinChief Priest, Kasuga Taisha / Honorary Chairman, Foundation for the Protection of Deer in Nara
  • Masahito Kanetaka25th Commissioner General, National Police Agency / President, Japan Section of International Police Association
  • Koji Kunimatsu16th Commissioner General, National Police Agency
  • Kengo KumaArchitect
  • Yoshio KobayashiFormer Vice Minister, Ministry of Agriculture, Forestry and Fisheries
  • Kakiemon Sakaida15th Kakiemon Sakaida
  • Hiroyuki ShibataPresident, Shinkin Central Bank
  • Masaki SuzukiFormer Chairman, AEON Bank, Ltd.
  • Shinya TakahashiChairman, NPO Passionate Red Rose Association
  • Toshikazu TogariFormer Vice Minister, Ministry of Health, Labour and Welfare
  • Narimasa Tokugawa15th Head of the Mito Tokugawa family
  • Koei HashimuraChief Abbot of Kegon Sect / 224th Head Priest of Todaiji Temple
  • Takeo HiguchiSupreme Advisor, Daiwa House Industry Co., Ltd.
  • Kota FujikiChairman, Fujiki Enterprise Co., Ltd.
  • Hajime FunadaChairman, General Assembly of the House of Representatives
  • Toshiaki MatsuuraHead Priest, Mibudera Temple
  • Masafumi YasutomiFormer Vice Minister, Ministry of Land, Infrastructure, Transport and Tourism
  • Shotaro YachiFormer Vice Minister, Ministry of Foreign Affairs
  • Isao YoshinoExecutive Advisor, Yoshimoto Kogyo Co., Ltd.
HISTORY & ACHIEVEMENTS

History & Achievements

2026
TOP
Regional Co-creation

Special Kyoto Guidance for Masahito Kanetaka, 25th Commissioner General of the National Police Agency, and Morinobu Shindo

3.8
Media

NINJAYA featured on KBS Kyoto TV program “Kyo Boshimon”

2.24
Media

“NINJAYA” Official Instagram exceeds 20,000 followers

2.10
Business Expansion

Business partnership with “Dotonbori Kamukura” Waikiki Store

2.9
Promotion

Special Rickshaw Operation at Byodo-In Temple, Hawaii

2.9
Promotion

Special Rickshaw Operation at Diamond Head, Hawaii

2.7
Business Expansion

Business partnership with University of Hawaiʻi

1.31
Business Expansion

Collaboration project with Capella Kyoto

1.5
Regional Co-creation

Attended “Uji Hatsuchakai” by Fukujuen Co., Ltd.

1.3
Media

“NINJAYA” Official Instagram exceeds 10,000 followers

2025
12.8
Media

Collaboration project with SEVENTEEN Joshua

10.9 – 10
Promotion

Promotional Rickshaw Operation for Red Bull Japan

10.5
Regional Co-creation

Participated in Uji Citizens’ Chakabuku Tournament

10.1
Business Expansion

Joined Uji City Tourism Association

9.25
Regional Co-creation

Rickshaw Operation at Collaborative Event by Fukujuen Co., Ltd. and Uji Police Station

9.13
Business Expansion

“NINJAYA” Uji Store Grand Opening

9.2
Business Expansion

Business partnership with “The Tenpō”

5.25
Promotion

Exhibited at Osaka Expo related events

2024
10.25
Promotion

Special Rickshaw Operation at Africa Business Forum

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LANGUAGE
EN / JA / 繁中